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THESE ARE SOME OF OUR KEY TIPS FOR IMPROVING WEBSITE PERFORMANCE & INCREASING YOUR WEBSITE MARKETING.
IMAD SCOTLAND CAN PROVIDE AN ONGOING SERVICE TO IMPLEMENT MANY OF THESE IDEAS WITHIN DIFFERNET PACKAGE STRUCTURES.
FOR SUCCESSFUL WEBSITE PERFORMANCE AND DEVELOPMENT WE ADVISE:
- THE INTERNET MUST BE AT THE CENTRE OF YOUR BUSINESS IT MUST BE DEVELOPED CONTINUALLY
- YOU MUST UTILISE EMAIL MARKETING TO CAPTURE WEBSITE VISITORS EMAIL ADDRESSES
- PAY PER CLICK MARKETING IS VERY EFFECTIVE BUT MUST ALSO BE IN UNISON WITH EMAIL MARKETING & 'CAPTURING' CUSTOMERS OTHERWISE PEOPLE VISIT YOUR SITE AND MOVE ON WITHOUT YOU EVER INTERACTING
- FIGURES SUGGEST ONLY 1 or 2% OF VISITORS WILL CONTACT YOU WITHOUT THIS EMAIL MARKETING STRATEGY
- PROPER MARKETING CAN INCREASE THIS BY UP TO 10 - 20% EASILY
- YOU MUST TEST YOUR MARKETING BY KEEPING FIGURES & STATISTICS - i.e. SALES PER WEEK IN RELATION TO YOUR MARKETING, NUMBER OF NEW WEEKLY ENQUIRIES, etc.,
- IF YOU USE GOOGLE ADWORDS IT MUST BE CONTINUALLY MONITORED AND ADAPTED TO INCREASE HITS
- CAPTURE VISITORS TO YOUR WEBSITE BY GETTING THEM TO GIVE YOU THEIR EMAIL ADDRESS
- THIS STARTS A RELATIONSHIP AND WILL BRING FUTURE SALES
- MOST PEOPLE WONT BUY OR EVEN CONTACT YOU WITH AN ENQUIRY ON A FIRST VISIT
- MOST VISITORS MOVE FROM SITE TO SITE QUICKLY
- ENCOURAGE THEM TO SIGN UP WITH TIPS, FREE OFFERS ETC
- GIVE THEM BENEFITS DON'T SELL STRAIGHT AWAY BUILD A RELATIONSHIP AND DIALOGUE
- DON'T LET PAST CUSTOMERS DISAPPEAR AFTER THEY HAVE BOUGHT FROM YOU - GET THEIR EMAILS
- THIS IS AN UNTAPPED FUTURE INCOME AND ALSO IS GOOD FOR REFERRALS OR RESALE'S OF OTHER PRODUCTS
- EXPAND SERVICES - UPSELL e.g. NEW PRODUCTS, ASSOCIATED PRODUCTS, NEW ITEMS, UPGRADES, OTHER SERVICES
- YOU MUST SET UP AN AUTOMATED EMAIL MARKETING SYSTEM TO CAPTURE VISITORS TO YOUR SITE AND SEND THEM OUT PERSONALIZED EMAILS
- YOU CAN EITHER BUY SOFTWARE AND ADD IT TO YOUR OWN SITE OR USE AN ONLINE EMAIL MARKETING COMPANY FOR A FEE
- YOUR WEBSITE SHOULD BE YOUR START TO BUILDING A POTENTIAL RELATIONSHIP WITH EVERY VISITOR TO IT
- YOU COULD GET THEM TO SIGN UP BY OFFERING FREE ARTICLES AND ADVICE
- IT'S NOT ENOUGH JUST TO HAVE A GOOD WEBSITE - YOU MUST THEN MARKET IT & INTERACT WITH YOUR WEBSITE VISITORS
- MOST PEOPLE VISITING A SITE WILL NEVER BUY OR CONTACT YOU STRAIGHT AWAY
- TESTING & MEASURING - YOU MUST TRACK WHAT WORKS IN MARKETING AND WHAT DOESN'T
- IF IT WORKS INCREASE IT - IF IT DOESN'T RETURN SOMETHING, CANCEL IT - E.G. PRINT ADVERTS
- THIS IS THE KEY FOUNDATION TO BUSINESS MARKETING AND SUCCESS
- SELL THE BENEFITS OF YOUR PRODUCTS MORE THAN THE FEATURES
- MAKE IRRESISTIBLE STAND OUT OFFERS EVERY SO OFTEN BUT DO NOT DECREASE PRICES, OFFER EXTRAS ETC
- ITS WORTH SPENDING £1000 ON MARKETING IF IT RETURNS £5000 £ 10000 etc BUT YOU NEED TO MEASURE IT
- IF YOU DON'T SPEND THE £1000 - YOU HAVE SAVED THAT - BUT YOU WILL NEVER HAVE MADE THE POTENTIAL INCREASE YOU HAD
- YOU NEED A MULTI STEP SALES PROCESS OF MARKETING WITH A FOLLOW UP PROCEDURE
- DON'T LET PEOPLE GO AFTER ONE ENQUIRY
- IT CAN TAKE UP TO 7 INTERACTIONS FOR MANY PEOPLE TO BUY FROM YOU
- FOLLOW UP WITH EMAILS, TELESALES, DIRECT MAILINGS etc
- PRICING - U PROBABLY DON'T CHARGE ENOUGH - DON'T BE AFRAID TO INCREASE PRICES
- DON'T DECREASE PRICES GIVE A GREAT SERVICE PEOPLE DO NOT BUY ON PRICE ALONE
- CONSIDER VIDEO MARKETING - THIS HAS A HIGH VALUE STATUS TO BUYERS & SALES RETURN
- MAKE UR ADVERTISING ABOUT YOUR CUSTOMERS AND BENEFITS TO THEM NOT ABOUT YOUR BUSINESS OR YOU
- YOU NEED MULTIPLE MARKETING PROCESSES RUNNING AT THE SAME TIME - WEBSITE, PRINT, TELESALES, EMAIL MARKETING, ADVERT LINKS TO YOUR SITE ON OTHER WEBSITES, JOINT PROMOTIONAL TIE UPS WITH ASSOCIATED COMPANIES, RESELLING/UPSELLING TO PAST CUSTOMERS, PAY PER CLICK WEBSITE ADVERTIZING, FREE PR e.g. NEWSPAPER ARTICLES, MAGAZINES,
- YOU MUST MONITOR EACH ONES EFFECTIVENESS CONTINUALLY
- YOUR WEBSITE MUST BE AT THE HEART OF YOUR MARKETING STRATEGY
GOOGLE ADWORDS PAY PER CLICK ADVERTIZING
- GOOGLE ADWORDS PAY PER CLICK ADVERTIZING IS HIGHLY POPULARBUT IT NEEDS MONITORED CONTINUALLY AND A LOT OF TIME SPENT ON IT CONTINUALLY KEEPING STATS
- BID ON LARGE NUMBERS OF VARIATIONS OF KEYWORDS
- DO SEPARATE ADS AND CAMPAIGNS
- USE EXACT KEYWORD MATCHING
- USE YOUR HEADLINES AS KEYWORDS
- CHECK YOUR CLICK THROUGH RATE
- IMAD SCOTLAND CAN SET UP AND MANAGE GOOGLE ADWORDS CAMPAIGNS OR ASSIST YOU
10 KEY MARKETING POINTS
- You must get your business purpose and sales and marketing strategy clear
- Highlight the benefits to people not the features of your products
- Do multi marketing and try new methods regularly
- You must test and monitor your marketing
- The internet and email marketing is crucial and should be at the centre of your business marketing
- Telesales - make phone calls to sell to leads who have called in or emailed etc - phone previous customers
- Direct mailing as above
- Set up a proven sales system with stats - what works increase it - what doesn't scrap it
- Have a back end and future sales programme - i.e. sell other stuff, new products, add ons, resells. new products, upgrades,
- work out your marketing budget and what returns a profit, keep stats
USEFUL MARKETING LINKS & ADVICE:
marketingexperiments.com
email marketing : aweber / webmarketingmagic / listmailpro
GREAT FREE MARKETING IDEAS
- increase prices - don't lower unless its a special
- interact with customers after first sale - keep in touch - resell other items or services - get referrals - get their email addresses
- network with other businesses in your sector
- Go to some events were you can promote your biz e.g. social groups or clubs, biz organisations
- cut your traditional advertising budget on print adverts
- get free PR - send articles and tips to newspapers radio etc websites
- upselling - try and get people to take the next item up or sell them something in addition to the item they want - get new products to sell to them
- have a sales programme for all staff - see the art of selling by tom hopkins for example
- Email marketing to past customers and new customers - get email addresses from people who visit your site
- get into joint biz ventures with other people in your line of business - share leads, offer each others services, do an advert page on each others sites
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